QMIN Magazine

Alserkal Avenue & New Concepts

Alserkal Avenue Announces Opening of New Concepts along with Programme for Fall 2016 – Diverse programme focuses on a wide range of creative expression, from contemporary art to design, culinary arts, and community-focused events

Alserkal Avenue has announced a rich variety of programming to start in September 2016 and run until the end of the year. The extensive programme invites the public to discover the wide range of art, culture, design, culinary, and other creative outlets based at Alserkal Avenue.

From September to December 2016, the Avenue will host a range of exciting events organised by Alserkal Avenue Programming, in addition to the opening of a number of unique and much-anticipated concepts.

Abdelmonem Bin Eisa Alserkal, founder of Alserkal Avenue, said: “Our vision has always been to celebrate creative entrepreneurship. The new concepts at the Avenue exemplify the exploration of cultural expression and creativity in all its forms.”

Shining a light on its new and existing concepts, Alserkal Avenue Programming’s second season will consider the forms and conditions of artistic work, as well as the mechanics of artistic production, dissemination and discourse shaping the region and global art world. The focus of the programme is on attempting to understand the different forms of work taking place around us, shifting from the creative and conceptual work of artists, to the mechanical, physical and technological work of industry. How do different forms of work shape our world? What are the intersections of art, industry, work and technology, and how are they impacting our lives? The programme will be delivered through interactive events, including commissions, artist talks, screenings and gallery tours, among others.

Vilma Jurkute, Director of Alserkal Avenue, said: “This is such an exciting time for all of us at Alserkal Avenue. With all the new openings we have in store over the next few months, we are realising a creative community that revels in varied artistic expression, from design to food, music, theatre and retail. We hope that this new season of programming will bring people from across the country to the Avenue, to engage in and help us deepen our exploration of Dubai’s eclectic arts community.”

September – December Programming Highlights:

Alserkal Lates

Launching the new art season on 26 September, Alserkal Lates promises attendees the chance to check out the latest exhibitions in the Avenue’s contemporary art Galleries, in addition to enjoying music and food in various locations across the Avenue.

Nadi Al Quoz

Inspired by the twin concepts of work and play, Warehouse 90 in the Avenue has been turned into a clubhouse and co-working space for the entire community. The space, which was launched in July, has been activated with a 14-week programme led by artists, architects and other creatives in the Dubai community. The Nadi Al Quoz programme will end on 29 October; the space will remain open to the community until the end of the year.

Community Programme
Our community programme returns in September with Saturday Tours, offered every second Saturday of the month. Join us on a one-hour tour of the Alserkal galleries – meet the people who run these spaces and learn more about their current exhibitions and programming.

Road Trips also returns in September, taking people on afternoon excursions to exhibitions and art events across the UAE. Destinations include Sharjah Art Foundation, Manarat Al Saadiyat, Maraya Art Center, Abu Dhabi Art and Barjeel Art Foundation.
Launching on 15 October, Art101 is a series of talks that goes behind-the-scenes to learn from the people who drive Dubai’s cultural agenda. Each talk will address specific aspects of the art world, from the role of galleries to art appreciation, collecting, and more. Each month, a different member of the art community is invited to offer insight into the responsibilities, challenges and opportunities of their role, and offer guidance for those who don’t have much experience with art but want to connect.

Assembly: a week of design and making at Alserkal Avenue

A week of events celebrating the design and maker communities in Dubai, Assembly will be presented in conjunction with Dubai Design Week from 23-29 October. The programme will feature talks, presentations and special events, in addition to Traffic’s Market of Everything, which will feature local makers and independent designers, and a new event that brings design brands together to showcase regional craftspeople who bring innovative design to life.

November Art Openings

Coinciding with Abu Dhabi Art, November Art Openings runs from 13-17 November and will consist of a series of pop-up events alongside new exhibition openings, artist talks and gallery tours across the Avenue. In parallel, Alserkal Avenue Programming will unveil two new public-art commissions that will inspire a two-month series of talks and workshops to examine the creative process and the intersections of art and industry.

New event featuring live music, market, and food (name TBC)

From 16-17 December, the Avenue introduces a new event featuring live music, food, vendors, and creatives to celebrate individuality and self-expression. The two-day event blends live acoustic and electronic music by local bands on multiple stages, singing and musical instrument workshops, food trucks, and an urban market featuring dozens of vendors selling unique and distinctive items.

New Concepts Opening in the Fall:
Opening in September:
A creative platform hosted in a repurposed warehouse, Inked houses fully-equipped kitchens and versatile seating space. Conceptual dinners, guest-chef pop-ups, inventive cooking workshops and tastings, talks, photo-shoots, brand activations, private events and creative collaborations are among the infinite possibilities at the premises. Though Inked has many facets, they are all intrinsically linked by a common desire to create an engaging, food-led and memorable experience.

CHI-KA will house a kimono gallery-shop, bringing a Japan-meets-Arabia aesthetic to life in the Avenue through Middle East-inspired kimono-abayas and cross-cultural artworks.

A record store that will stock a wide selection of vinyl records, The Flip Side is a hub for music lovers from across the region. The store will air radio shows, in-store DJ sessions, weekly music documentary viewings, as well as music production seminars and host live music events featuring local and regional artists.

Mirzam Chocolate Factory, an artisanal chocolate factory that celebrates Middle Eastern culture, mercantile traditions, and storytelling, will also join the Avenue. The bean-to-bar production facility and storefront invites visitors to experience the artisanal chocolate production process first-hand.

Opening in October:

Adding a dash of men’s fashion luxury to the Avenue’s retail selection is Atelier 68, a boutique concept that offers handmade watches, sunglasses and bespoke leather goods. The concept gallery will regularly host exhibits featuring iconic cars from a private collection, including some of the rarest and most expensive cars

An incubator for sharing passions and cultural views, Nightjar features a ‘people’s kitchen’ eating house, alongside a highly customised espresso bar that will offer a range of modern techniques to produce exquisite single origin espresso, cold and hot brews. Nightjar will also have a dedicated music programme, bringing new music to a wider audience through artwork, music and events.

The Jewel Teller is a workshop and design studio with an incorporated gallery. The permanent exhibition space will host jewellery designers and support them in the production of their collections. Additionally, a custom-made jewellery studio will cater for individual tastes.

Since its inception five years ago, the SVENM atelier has specialised in delivering bespoke design features and master plans for institutional arts clients. Their move to The Avenue will expand their practice through the launch of a private gallery presenting architectural materials, design elements and bespoke products from around the world.

Opening in November:

Nostalgia Classic Cars is a showroom that pays homage to the glory of classics gone by, giving them their rightful place in the spotlight. With a regular change of cars on display, the Nostalgia calendar is marked to commemorate different eras in classic car history.