QMIN Magazine

Baume & Mercier SIHH 2016 Novelties


Baume & Mercier puts technical innovation in the spotlight through a press conference partnership with the agency Le Truc

To showcase its new watch creations this year, Baume & Mercier chose to create a new customized concept through a partnership with the Swiss agency Le Truc, specializing in 3D productions. The technique of projection mapping emerged as an ideal way to express the theme “Life is about moments” using a blend of video, photo and sculpture.

An achievement in innovation with several giant projection screens spanning more than 7 m each. Watch and silver screen lovers alike will love this wide-screen view showing the latest animation techniques. Total immersion and an irresistible experience to discover in the Baume & Mercier area!


We are very proud to have produced this wonderful event for Baume & Mercier. When they asked us to reinvent the press conference for this new edition of the SIHH, we approached the project like a performance. Our challenge was to create a unique experience for journalists from all over the world.”

Fabrice Rabhi CEO & Creative Director