18th edition of Dubai Summer Surprises packed with celebrity shows, world premieres and spectacular retail promotions
Dubai Festivals and Retail Establishment (DFRE), has scheduled this year’s edition of world premieres featuring a diverse range of shows launched for the first time in the UAE. H.E. Laila Mohammed Suhail, Chief Executive Officer of Dubai Festivals and Retail Establishment, said: “Every year, we strive to offer our visitors and residents something new and exciting. For the 18th edition of Dubai Summer Surprises we have raised the bar further in terms of innovative events including appearances and acts by global and regional celebrities, who will perform under our DSS Starz series, in addition to world premieres by much loved children’s entertainment characters.
Celebrity kids Jaden and Willow Smith will meet fans and be a part of the Kids Fashion Fest! The Fashion Fest will also feature attractive choices for young fashionistas and a Styling Session that focuses exclusively on Dubai collections. Children can also get a feel of the marketplace at the Kids Pop-Up Summer Market, featuring children’s themes and members of the ‘Little Majlis’.
Visitors and residents at the DSS this year are promised some great shopping bargains at The Big Summer Sale, featuring famous brands and a wide selection of products. Participating retail outlets ranging from well-known retail groups, beauty stores and department stores also offer ‘surprise’ elements as part of DSS’ Shop-A-Surprise campaign. Shoppers are rewarded during the DSS’ promotion run with exciting prizes at weekly draws at participating outlets.