QMIN Magazine

ESTÉE LAUDER : New Double Wear Waterproof

ESTÉE LAUDER Introduces NEW Double Wear Waterproof All Day Extreme Wear Concealer

PRODUCT FACT SHEET:

A waterproof liquid concealer designed for 24 hour, soft matte coverage

An active day needs a long wear concealer and Estée Lauder’s NEW Double Wear Waterproof All Day Extreme Wear Concealer is the perfect addition to the Double Wear Collection. Waterproof, sweat and humidity resistant, the liquid concealer stays in place and provides comfortable 24-hour wear, while looking natural and flawless with a soft matte finish. Instantly helps cover dark circles and blemishes, while boosting skin’s natural moisture no matter what the day brings – an intense gym workout, a swim at the beach or a long day in the office.

A unique blend of polymers forms a flexible water-resistant veil that moves with the skin to smoothly mask imperfections without creasing or caking. Available in shades for every skin tone, advanced IntuiTone Technology guarantees a natural shade match and continuous, full coverage that looks and feels natural.

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KEY INGREDIENTS

The waterproof, extreme long-wear concealer features:

  • Resist Polymers – this water-resistant polymer blend creates a protective, breathable transfer-resistant film to lock concealer in place and prevent creasing, caking, streaking and fading.
  • IntuiTone Technology (patent pending) a proprietary pigment technology consisting of ultra-fine pigments and optics fused together to give the formula the power to conceal, while embracing natural undertones for an ideal, seamless color match that dynamically reflects the light.
  • Hyaluronic Acid – A powerful hydrator to instantly moisturize skin for a fresh and youthful look

KEY BENEFITS

NEW Double Wear Waterproof All Day Extreme Wear Concealer offers:

  • Flawless 24-hour buildable to full coverage to help keep imperfections out of sight
  • Waterproof extreme long-wear that is also sweat and humidity resistant
  • Transfer resistant, protective and breathable film for long lasting coverage
  • Immediate hydration to keep all skin types comfortable and nourished
  • Color true finish in 11 shades for the power to conceal and a guaranteed natural shade match

USAGE

  • Apply over or under foundation. Use finger tips or the Estée Lauder Concealer Brush to blend.
  • Ideal, paired with your favorite Double Wear Makeup.
  • Recommended for all skin types. Oil-free. Dermatologist-tested. Non-acnegenic.
  • Shade Selection Tip: For dark under eye circles select one shade lighter than foundation makeup. For uneven skin tones, match the foundation shade.

 

Suggested Retail Price: $40/ AED 147

Availability: NEW Double Wear Waterproof All Day Extreme Wear Concealer will be available at Estee Lauder counters beginning July 2016.