IWC SCHAFFHAUSEN OPENS AIRPORT BOUTIQUE IN DUBAI
Swiss luxury watch manufacturer IWC Schaffhausen opens its airport boutique located in the Dubai Duty Free in Terminal 1 at the new Concourse D, the newest facility at Dubai International Airport. In collaboration with retail partner Ahmed Seddiqi and Sons, the boutique officially opened its doors on 28 February 2016
IWC Schaffhausen’s newest airport shopping destination is set in an elegant and luxurious environment which travellers in transit will be able to fully enjoy and discover.
Housing all of the brand’s families under one roof, the point of sale offers an unparalleled shopping experience. Among the highlights on display is the iconic Portugieser family which comes with a host of technological modifications as well as new designs and features. Visitors will be especially delighted by the striking Portugieser Annual Calendar (Ref. IW503502) in stainless steel with a midnight blue dial and the Portugieser Perpetual Calendar (Ref. IW503302) in an 18-carat red gold case with a silver-plated dial and red gold-plated moon against a midnight blue background.
“We are extremely pleased to have opened our first boutique in a Middle Eastern airport, which is not only one of the busiest but also one of the most renowned global airports. Due to the new Concourse D, an increasing number of passengers will be passing through the airport, and the point of sale caters to the diverse tastes and preferences of watch enthusiasts. It is also our honour to have collaborated with our retail partners Ahmed Seddiqi and Sons, allowing us to provide travellers with a world-class shopping experience,” commented Luc Rochereau, IWC Regional Brand Director. Mohammed Seddiqi, Chief Commercial Officer of the Seddiqi Group, further added, “It is a milestone moment to have opened this boutique, and we are proud to be part of IWC Schaffhausen’s successful journey in the region”. IWC Schaffhausen’s new permanent boutique joins other IWC points of sale located in the Dubai Duty Free shops in Terminal 3 at Concourse A, Concourse B and in the First Class lounge.