QMIN Magazine

Max Mara x Pre-Fall 2017 Show

 PRE-FALL 2017 SHOW

December 15th, Shanghai Exhibition Center, China – Max Mara showcases Monopolis!, the worldwide presentation of the Pre-Fall 2017 collection. The concept of the event, in collaboration with Chinese contemporary artist Liu Wei, featurde a special installation for the fashion show created by the Artist himself.

A thousand guests, including Chinese celebrities, top clients and press from all over the world , enjoyed the spectacular show and party.

As a celebration of this particular moment, Max Mara has preciously crafted a 11-pieces capsule collection in collaboration with Liu Wei, that will be featured within the show. This special limited edition became available for purchase exclusively right after the show on maxmara.com and in 45 Flagship stores worldwide.