GUCCI OPENS NEW 35,000 SQUARE METER MILAN “HUB” IN HISTORIC AERONAUTICAL FACTORY LOCATION
Gucci, one of the world’s leading fashion and luxury goods brands, announces the opening of its new 35,000 square meter Milan head office in the historic Caproni aeronautical factory built in 1915.
Following a meticulous restoration of the original structure that has taken over three years to complete, the new ‘Gucci Hub’ brings together the fashion house’s Milan offices, worldwide showrooms, fashion show venue and graphics and photo studios in one unique location that is now home to more than 250 employees.
Marco Bizzarri, Gucci’s President and CEO said: ‘Our Milan location, which we have named the Gucci Hub – as it will be where we welcome buyers and press from around the world each season – now joins our two other centers of excellence in Italy. Our Florence headquarters with over 1,300 employees, remains the heart of our historic brand and is the centre of excellence for Gucci’s renowned craftsmanship and manufacturing, while our Rome-based design office represents the centre of excellence for the company’s groundbreaking creativity.”
Bizzarri continued: “The concept and design of our new Milan location symbolize every aspect of the new chapter that Gucci opened at the start of last year. This highly contemporary space, rendered from within an historic building, will foster and nurture an open working environment that is at the core of a true learning organization. It will also become a place of cultural exchange, when we present the collections each season.”
The first step in renovating the former aeronautics factory was to reconfigure what was once a production area with sheds that usher in natural light. Exposed brick facades line the main road that connects the buildings and offices all the way to the covered plaza.
In the center of the complex stands a newly constructed six story glass-front office tower set on more than 3,000 square meters of land. The tower’s striking size and shape and its dark metal components contrast with the red exposed brick of the original buildings. The hangars, once used for the final assembly of Caproni aircraft, have also been carefully restored occupying an impressive 3,850 square meters of space, including 2,000 square meters that will be used to stage fashion shows from 2017 onwards. An expansive car park has been constructed underground that can accommodate 300 vehicles.
The interior design reflects Gucci Creative Director Alessandro Michele’s vision and aesthetic. The complex is more than a series of offices: It is a small campus, and Michele’s vision was applied in all the common areas.
Outfitting these areas was very much like creating a bespoke garment: furnishings and décor were carefully considered, evaluated and sourced. The pieces are one-of-a-kind and cannot be replicated or purchased anywhere. Theater seating, old bar countertops and vintage screens, armchairs and side tables create a comfortable atmosphere. Yet nothing here is boring. As a result of thoughtful styling, there is an interesting item everywhere you turn.
This is where Michele’s style shines most brightly: these areas were furnished not with run-of-the-mill items, but with special pieces found through a process of discovery. The result is customized, personal and unique—a workplace that feels like a small town. All of this represents a real break from traditional work environments, which are typically generic and standardized. Each space has its own personality, and the individual parts combine to a beautiful and pleasing effect.