QMIN Magazine

Responsible Gemstone Mining, Gemfields

This Summer, Gemfields unveils ‘Ruby Inspired Stories’, a triptych of films featuring up-and- coming global female talent, each exploring the hidden meaning behind these captivating gemstones. A long-established part of myth and tradition, and true to Gemfields’ core belief that there is A Story in Every Gemstone’, rubies are said to represent passion, protection and prosperity.

Exploring the meaning of these three motifs in a contemporary world, the films celebrate the passion, vibrancy and generosity of spirit possessed by women today. Offering a compelling glimpse of a pivotal moment in three women’s lives, the short films each follow an individual storyline, creating a collective picture of life as a modern woman in today’s world.

In recognition of Gemfields’ global expansion, the films feature talent from around the globe: actresses Sophie Cookson and Aditi Rao Hydari and model Grace Guozhi. Directed by award winning filmmaker Leonora Lonsdale, each film will be released in a 15, 30 and 60 second edit, supported by a global print and social media campaign. Featuring jewellery by Gyan, Fabergé and Chelsy Davy’s new brand, Aya, the films were premiered in London on the 22nd June in front of an exclusive audience.

Gemfields CEO; Ian Harebottle explains: “Rubies have been renowned for their magical properties since the beginning of civilisation. As a leading supplier of responsibly sourced coloured gemstones, we wanted to explore how these beautiful and mysterious gemstones resonate with women today.   The result is three very special films, each capturing a unique moment in every woman’s life in which she feels most in touch with her true self, whether that be in love, in following her own path, or in her commitment to her creative and professional dream.