QMIN Magazine

The Story Behind Sarah’s Bag

Sarah’s Bag is a Lebanese fashion house and social enterprise that creates one-of-a-kind luxury hand crafted bags and accessories that empower both the women who make them and the women who wear them. Dynamic, passionate and determined, with an epicurean’s delight in beauty and art, founder and creative director Sarah Beydoun designs handbags and accessories that are known for their intricate craftsmanship, attention to detail and vibrant, high-spirited appeal


Who is Sarah?

Born and raised in Beirut, Sarah’s unconventional journey in fashion began during her final year of a graduate degree in sociology, when she was conducting research at Dar Al Amal, an NGO that rehabilitates women at risk and female ex-prisoners. Soon after, she decided to set up a business that would train and employ the women she’d met during her fieldwork. She launched Sarah’s Bag in Beirut in May of 2000, bringing together her love of fashion and design with the mission to empower underprivileged women. Sarah’s exuberant persona shines through each of her designs and the finished results are hip, luxurious, hand crafted statement pieces that are always fun and playful. In 2014, with the push to expand the label’s international reach, Sarah’s sister Malak, an advertising and fashion publishing professional, joined the company as a partner, bringing with her valuable industry experience to the brand.

Beyond the bags

Sarah’s Bag handbags combine a colourful and sophisticated aesthetic with luxurious, meticulous craftsmanship. Each collection is both an exploration of new materials and techniques, and a revival and reinterpretation of traditional crafts such as hand beading, embroidery, sequining, crocheting and fabric manipulation. Sarah’s Bag is on a mission to keep ancient techniques alive and fresh by using them to interpret modern designs. An artisan can work up to 25 hours on a single piece to bring these designs to life. Sarah’s Bag is constantly discovering and experimenting with new materials and techniques, whether it’s Perspex and resin to create minimalist masterpiece statement clutches or revamping traditional woodwork techniques such as marquetry and wood and pearl inlay to create unique and glamorous minaudières.

Behind the bags

As both a fashion label and social enterprise, Sarah’s Bag works to empower underprivileged women. The signature hand beading and embroidery the bags are known for is meticulously crafted by a team of over 200 women, among whom are female prisoners, ex-prisoners and underprivileged women in Lebanon. Most of the designs are created to showcase their skills. Trained by the Sarah’s Bag team, they are skilled artisans in their own right and some have been with the company since it first launched in May of 2000. Once out of prison, Sarah’s Bag encourages its artisans to train other women in their towns and villages, thus creating much-needed jobs in some of the poorer communities in Lebanon. As a result, these women are soon regarded as valuable members of their communities and their new status helps them to reintegrate into society and ease the stigma of being ex-prisoners.
The Sarah’s Bag team of artisans also includes women from underprivileged backgrounds across the Lebanon. Some are illiterate with few options for employment, while others come from conservative backgrounds and are not allowed to work outside their homes despite desperately needing an income to help support their families.