QMIN Magazine

SONIA RYKIEL x LANCÔME

SONIA RYKIEL x LANCÔME FALL MAKEUP COLLECTION
Available in major retail departments Sep/Oct 2016



LANCÔME LOVES…

After dreaming up limited editions with
fashion designers Alber Elbaz, Anthony Vaccarello,
Jason Wu and Proenza Schouler,
Lancôme has surprised once more with
an emphatically trendy collection.

Style, boldness and innovation…
Introducing the key words of this limited-edition
collection which, like previous offerings,
is the perfect expression of the Lancôme
philosophy: beauty carried by
an innate sense of chic, an exaggerated love for
colour, a real joie de vivre… And an unmistakeable
French touch – naturally.

This spirit resonates with that of another French
fashion house which, like Lancôme, has symbolised
the freedom of French women since its beginnings,
seeking to put it out to the world.

… SONIA RYKIEL

Freedom, creativity,
spontaneity…
The iconic fashion label
from Boulevard Saint-Germain and the make-up
brand from Faubourg Saint-Honoré come together
for an exclusive collection.
A 100% Parisian partnership of two houses
sharing the same outlook
on femininity, elegance and beauty… with a gentle touch.

SONIA RYKIEL & LANCÔME: LOVE AT FIRST SIGHT

This encounter was meant to be:
two Parisian houses cultivating a
wonderful freedom of expression to help
women thrive…
Sonia Rykiel and Lancôme had every reason
to fall in love and come together.

Parisienne souls
Two iconic French brands, two legacies
and two lines of heritage… the houses of
Lancôme and Sonia Rykiel are rich
in Parisian history, coming together
unquestionably in the same vision of
femininity: free, optimistic and joyous. This is a
French take on femininity, underpinned
by ultra-sophisticated designs and a real
passion for colour. The Parisienne exists:
her allure is branded with Rykiel,
her beauty signed by Lancôme.

Bold… or even irreverent
Dare to invent and reinvent: an infinite
study in style, Lancôme and Sonia Rykiel
invite women to an infinite study of style.
With inventiveness, chic and occasional
irreverence, both houses
delight in offering unexpected designs
to better surprise and captivate… And to reveal the
boldest facets of the women who
wear them. A colourful and prettily
impertinent French style.

Elegant… with a casual touch
What if the Parisienne je-ne-sais-quoi,
envied the world over, were no more
than the art of effortless chic©
they cultivate so well? The slightly nonchalant
elegance that is neither too much nor too little…
Sonia Rykiel clothing is so cleverly
constructed that it gives the Parisienne
allure an instant boost.
The colours and textures of Lancôme
make-up are so perfectly balanced
that they immediately enhance the sometimes natural,
sometimes sophisticated Parisienne beauty.
For French women, it’s a fact: less is more.
Especially if they have their best allies
for effortless style in their bathrooms
and wardrobes.