Swarovski, the global leader in cut crystal and fashion jewelry, has today announced a new exquisite collaboration with one of its `Ingredient Branding’ Partners, Tchi Tchi. Tchi Tchi is renowned for its handmade charms and on this occasion, Swarovski collaborates with Tchi Tchi on its unique dolls and accessories range – Swarovski’s ‘Ingredient Branding’ program – presents a branding solution for unique handmade charms
“The design of each glamorous little doll starts with a trial phase, in which we determine the perfect combination of stones cuts, colors, shapes and sizes. Once the design is chosen the stones are handpicked and carefully placed, with extreme care and precision. We then pair them with the most high quality textiles and fabrics,” said Fadia Dekmak, Founder of Tchi Tchi.
The brand is launching its Fall Winter 2017 Collection with Swarovski highlighting ‘Miss Roxie’, a sassy, energetic and fun Tchi Tchi doll, fully embellished with Swarovski crystals. In addition to Miss Roxie, the collection will feature 4 other Tchi Tchi’s inspired by the 1920s, known for being an era of social, artistic and cultural dynamism.
“Finally, the result is a unique little treasure that come to life and somehow acquire a soul. We only use first class fur, Swarovski crystals, semi-precious stones, genuine silk and the best of French lace. We pride ourselves in authenticity, as there are no machines involved in the creation process,” added Dekmak.
“Our ‘Ingredient Branding’ program has consistently believed in collaborating with unique local talent and continues to present our partners important business benefits through the wider structure of the Swarovski product,” said Andrew Mojica, Managing Director, Swarovski Middle East. “Collaborating with Tchi Tchi dolls is yet another feather to our cap as this mutually benefitted partnership allows the artists or designers to utilize the brand and support packages at Swarovski, as well as the crystals, to build and enhance their own business.” The collection will be available on Tchi Tchi’s online webstore, Galeries Lafayette in Dubai Mall and Seventh Heaven in Bahrain from Sunday 23rdNovember onwards.