QMIN Magazine

The Sumptuous Knockout Eye Collection

ESTÉE LAUDER INTRODUCES THE SUMPTUOUS KNOCKOUT EYE COLLECTION – Maximum Lash Impact. Deeper. Sexier. Blacker than Black – An Absolute Knockout

 Meet the New Femme Fatale.  Intensity, Drama – An Absolute Knockout. NEW Estée Lauder Knockout Eye Collection features the next generation of mascara – NEW Sumptuous Knockout Defining Lift and Fan Mascara paired with a range of dramatic new eye products. With the addition of a high-performance, waterproof eye liner, a dramatic shadow liner and two new exclusive eye shadow palette shades – it’s a complete knockout look.



NEW Sumptuous Knockout Defining Lift and Fan Mascara has a fiber-rich formula and custom designed brush, lashes are full, lush and fanned out. Instantly uplift and separate lashes for a stunning result. Housed in a sleek, black matte vial, the exclusive mix of two carbon black fibers helps to shape and extend each lash from root to tip – resulting in intense, black lashes. Developed with new elastomer for added length, volume and select blend of polymers for extreme long wearing performance, lashes are sweat and humidity resistant and can extend to their longest and fullest potential. The addition of rich conditioners provide silky, flawless lashes that resist flaking and clumping.

Sumptuous Knockout_Collection_Global ex Asia_Expiry October 2017 (1)Estée Lauder introduces a patented, custom-designed Clump Separation Brush that grabs, lifts and separates each lash to help prevent clumping. A specially designed spiked tip is the smallest detail with big impact – it’s the solution to building volume to the tiniest hair, in the toughest to reach corners of the eye, leaving no lash behind. Usage Tip: Apply to bare lash from root to tip. For maximum benefit, apply on one eye and build product onto lashes until desired look is achieved.  Re-dip mascara, switch over to the next eye and repeat. For added intensity, apply over Estée Lauder Little Black Primer.


An eyeliner that can withstand anything – NEW Double Wear Infinite Waterproof Eyeliner comes in 10 dynamic shades. Beauty meets performance. The rich, intensely saturated formula glides smoothly and effortlessly onto the lids without tugging or skipping. It is exceptionally longwearing boasting 24 hour wear. This water and weatherproof formula is also smudge, transfer, sweat, exercise and humidity resistant. Eyes will smolder and look flawless – no matter what the day or night brings. This new automatic eyeliner features a range of deep, decadently sophisticated and refined color-true shades that can create and amplify any look desired. Shades include: Kohl Noir, Espresso, Graphite, Indigo, Teal Night, Deep Plum, Blackened Sapphire, Royal Amethyst, Blackened Emerald and Blackened Onyx.

Usage Tip: Create a precise, natural line using the built in sharpener. For a more sultry, smoldering look, smudge the line with the silicone tip before it sets to lids. There are six shades suitable for use on the waterline / inner rim (only non-pearlized shades): Kohl Noir, Espresso, Graphite, Teal Night and Deep Plum)