QMIN Magazine

Van Cleef & Arpels Reveals New Fragrance

Van Cleef and Arpels is world renowned for their exquisite jewellery designs, but the company, founded in 1896 by Alfred Van Cleef and his uncle Salomon Arpels in Paris, has now added to their extensive collection of watches and fine jewellery with the new Collection Extraordinaire, including 7 different fragrances.


This extraordinary collection of seven rare and luxurious fragrances is inspired by the beauty of nature, always a major source of inspiration for Van Cleef & Arpels High Jewelry. Perfumer for the Oriens fragrance Bernard Ellena said about creating the line, ”For the new fragrance of Van Cleef & Arpels’ Maison, I wanted to work with noble and oriental inspired materials, especially Jasmine and Amber. To illustrate this oriental escape through Oriens, I was inspired by the luxurious garden of Majorelle and its legendary blue, giving it a salicylic side, which creates the impression of a warm and soft breeze. This sensation is strengthened by the water fruit accord, which is also reminiscent of the exoticism of this garden. Finally, the Chypre Patchouli bottom, Vanilla and Amber bring an oriental warmth and softness to Oriens’ trail.”