As part of its strategy aimed at further strengthening presence in the Saudi Arabian market, Wojooh, the Middle East’s leading beauty retailer, announced the opening of its flagship store in Noujoud Centre, Jeddah. The grand opening spanned a 4-day period enabling all beauty lovers to join in on the celebration
The grand opening ceremony was held in the presence of Mr. Patrick Chalhoub, co-CEO of Chalhoub Group, who cut the ceremonial ribbon to officially declare the store open.
Guests received a tour of the flower-themed store, displaying the vast number of brands and services Wojooh has to offer.
Invitees also had the opportunity of embarking on an aromatic journey with the help of Wojooh’s fragrance trainer, discovering the main elements and essences of fragrances. Makeup artists and trainers were also on hand to offer makeovers as well as give makeup and skincare tips.
The 3 days that followed the grand opening were also devoted to all beauty lovers; Wojooh conducted Wow by Wojooh makeup masterclasses, and collaborated with Benefit Cosmetics for a Meet & Greet, as well as makeup consultations and giveaways.
Wojooh’s flagship store opening marks the 50th milestone for Wojooh in the KSA alone, since the brand’s inception in 1997. With almost 20 years of beauty experience, the brand is the Middle East’s preferred beauty retailer, having over 80 stores across 10 countries in the region.